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I worked at IKEA for quite a while, and it taught me so much about selling. There's this 1 big book devoted to store layout, what product should be placed where
by JCB_K 16y ago
I worked at IKEA for quite a while, and it taught me so much about selling. There's this 1 big book devoted to store layout, what product should be placed where etc. For example, a big long wall with products spread out over the whole length is too overwhelming. That's why half-way there's a "break": a big colored display of 1 product, which is either new, or something to get rid of.
Another example, the first thing you see when you get to the marketplace (where they sell all the small stuff) is an area with baskets of cheap high-volume products. (cloth-hangers, napkins, etc.) This gives people the idea that everything in the rest of the marketplace is cheap as well.
- cmelbye 16y agoWow, thinking back, I truly do always notice how cheap that stuff is at the entrance to the marketplace, and it definitely makes me think the rest of the stuff is cheap. Bravo, IKEA.
- TillE 16y agoThe important thing about IKEA to me is that they do offer cheap stuff that's quite nice. For example, I was looking for curtains a while ago, and found that IKEA offered a broad selection that were half the price of anyone else's cheapest garbage. I never ever go through the whole showroom path, though - I just cut through the registers and head straight to the marketplace. Works well.