I agree with all the points you raise. But... These have are all fundamental assumptions anyone working on the web makes and we’re established as fundamental a

I agree with all the points you raise. But... These have are all fundamental assumptions anyone working on the web makes and we’re established as fundamental at the point Google beat out its competitors, in the early 2000’s At that time Google was a different company and didn’t have a monopoly, and the web was a different place. Now Google does have a monopoly and users browsing habits have narrowed to a few sites like Facebook and Reddit where they get “everything” content wise So perhaps it’s time to question those assumptions and ask if they’re really still true in today’s context, or whether other things matter more now?