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Did you watch the video? That was exactly the point being made: IKEA is designed such that you're pushed along a specific path where you have to see their ent
by wheels 16y ago
Did you watch the video? That was exactly the point being made: IKEA is designed such that you're pushed along a specific path where you have to see their entire showroom before you're taken to the part where you actually buy the products. This gives you subliminal hints for what things go together and triggers a marked increase in impulse buys.
- ugh 16y agoNo, I did not and shame on me. I thought the text is a sort of short version of the video but there is apparently a mismatch between article text and video content. I only quickly jumped around in the video. But this brings up an interesting point: I think that Ikea is a fundamentally different experience from many other, traditional furniture stores. Ikea sells stuff at prices below the impulse buy threshold, that's why it's all about the browsing when visiting Ikea. That just doesn't happen in more traditional furniture stores. If browsing is your goal when visiting Ikea the experience is not terrible at all.