One benefit of living in the holy mother land of IKEA is that we have stores that are from before their discovery of the one true store layout, and they are muc

One benefit of living in the holy mother land of IKEA is that we have stores that are from before their discovery of the one true store layout, and they are much easier to navigate because you have more freedom to go between sections. That said, watch the video in the article, it shows how "brilliant" the standard layout is, and how it forces you into a state of mind that makes you shop more.