"When we A/B tested users against different kinds of personalisation, we consistently found that they liked personalisation" If your non-personalised experienc

"When we A/B tested users against different kinds of personalisation, we consistently found that they liked personalisation" If your non-personalised experience is stunted in functionality because the core UX of the product is biased towards personalisation, it will be unsurprising if people "prefer" personalisation.