Google is the world's biggest advertising company. It makes its money by offering advertisers the highest return possible on their advertising dollars. Google

Google is the world's biggest advertising company. It makes its money by offering advertisers the highest return possible on their advertising dollars. Google is able to do that by predicting what you will click on before you click, and charging advertisers a premium to make sure the link that's underneath your mouse or your finger when you click is going to their product site. How does Google know what you are likely to click on? Shoshana Zuboff on surveillance capitalism | VPRO Documentary https://www.youtube.com/watch?v=hIXhnWUmMvw&t=29s https://www.youtube.com/watch?v=hIXhnWUmMvw&t=29s