There's a huge unsolved need when it comes to accounting software. Good job identifying it! The customer problem, as I understand it, is that accounting requi

There's a huge unsolved need when it comes to accounting software. Good job identifying it! The customer problem, as I understand it, is that accounting requires you to understand bizarre terminology and concepts (debits, credits, financial statements). Anybody who hasn't taken Accounting 101 and 102 would have a hard time using any accounting software I've ever seen. Even having taken accounting in college, most of us don't use it enough to remember all the details. I would solve that problem by assuming the person using your software has no accounting background. Take out the jargon and replace it with familiar concepts. It's a wonderful UX challenge, but completely doable. You have about a year to execute before I tackle this problem. Good luck!