If the store is liable, the consumer benefits in multiple ways: - They know who to talk to in case a product is defective. In most cases, it's easy to find out

If the store is liable, the consumer benefits in multiple ways: - They know who to talk to in case a product is defective. In most cases, it's easy to find out who was the original manufacturer (e.g. when their name is written on the box), but in other cases it can be quite difficult to find out who to go to if your product breaks. - If the store is liable, it is in their best interest to not sell you products that are likely to break quickly. Alternatively, if the store still decides to sell those products, they will want to take the risk of breakage into account when setting the price. That means the price of the product is a more accurate representation of the value of the product.