There's a cultural difference and a technological difference. The cultural difference is that TikTok is a more aspirational platform. It isn't just for short ga

There's a cultural difference and a technological difference. The cultural difference is that TikTok is a more aspirational platform. It isn't just for short gags. People use TikTok hoping to get famous for their singalongs or whatever else they use the platform for. Even if they don't really believe they'll become famous, there's something thrilling about the performance to them (this enhances the voyeuristic experience for the target audience). Vine was not as performative. It was like a short format America's Funniest Home Videos. The technological difference, which may be underappreciated, is the AI/ML enabled discovery feed. TikTok learns what you like very quickly as you mindlessly scroll through infinite reels of content.