I'm wondering what the actual solutions are - we've got plenty of alternatives but we tend to not use them as its comfortable to use Google solutions. They put

I'm wondering what the actual solutions are - we've got plenty of alternatives but we tend to not use them as its comfortable to use Google solutions. They put plenty of effort into their software and at that scale it is amazing how fast it returns results. For my websites I achieve better ranking placements in Bing then I do in Google - we should probably all start using Bing from now on?