But then again, you could argue, that URLs are meaningless to people. They are just some weird text and have neither face nor voice. I am not sure what google

But then again, you could argue, that URLs are meaningless to people. They are just some weird text and have neither face nor voice. I am not sure what google tries to accomplish with those changes. Somehow it feels like some UX designer has made this his personal vendetta. Didn't they try it already some months ago and got pretty clear feedback? If this is about phishing, who established the theory, that people who don't understand URLs, understand how phishing works and that even the slightest deviation in a domain is dangerous?