The black cube (as a Platonic ideal) was a Steve Jobs design statement (as the form factor for the first NeXT computer) and informs the logo design. The logo ha

The black cube (as a Platonic ideal) was a Steve Jobs design statement (as the form factor for the first NeXT computer) and informs the logo design. The logo has richer significance within that context. To me, it is Steve Jobs saying that a computer doesn't have to be prosaic and as technologists we can aspire to more profound ideals. I still have a few stickers left on a sheet that came with my first NeXT cube. When I get a new laptop I cover the Apple logo with a NeXT logo. But it's less and less often that anyone recognizes the homage.