This is very true what they fear most is Instagram and Whatsapp getting split up from Facebook And then it becoming a contest of FB vs Instagram Vs Whatsapp

This is very true what they fear most is Instagram and Whatsapp getting split up from Facebook And then it becoming a contest of FB vs Instagram Vs Whatsapp If they integrate them in, then they get two good side effects (the real intended effectS) in addition to 'easier for users' A) Very hard to split it up, as it 'breaks the experience for the users B) After the split the three companies are FORCED TO WORK TOGETHER it becomes three companies sharing three shared products * Another fact that has to be considered is A lot of Instagram's growth was done leveraging what was learnt at Facebook and using Facebook users Now you get the danger that The three companies (if split - FB, Instagram, Whatsapp) could feed and grow competitors to each other By having them so interconnected, it also prevents one company to 'build in' a possible competitor to another and grow it quickly