No doubt. The interesting thing here is that the accouterments of the ad can play a bigger role than the ad itself. So perhaps making it "Don't click this!" wi

No doubt. The interesting thing here is that the accouterments of the ad can play a bigger role than the ad itself. So perhaps making it "Don't click this!" will help you more than trying to A/B test out some MVP statement To me that makes it a possible game-changer, depending on the nature of your startup. (You'd have to follow through each test to see if the leads from the "BS" version qualified and converted at the same rate as the others, and that's outside the scope of the piece)