4 ms·

I think you'll find the size of the market, measured by number of customers, to be much smaller than you think. I say this because your pricing seems very low.

I think you'll find the size of the market, measured by number of customers, to be much smaller than you think. I say this because your pricing seems very low. This is obviously a very comprehensive solution and complex software. The individual components from 3rd parties would be much more expensive if they were used separately, (e.g. MailChimp, CRM, etc.) so I think you should price based on what the cost of all the items would be. Another commenter said 4x, I'd say 10x plus an upfront fee. However, I could be wrong, please correct me if you've done trials and found this to be the best price :)

jacques_chester 16y ago
> I think you'll find the size of the market, measured by number of customers, to be much smaller than you think. I worked for a politician for a while and considered writing a desktop application to do some of this -- basically CRM for electorate offices. At one point I dug up the figure that there are approximately 600,000 elected positions in the USA. The market is largish for an SME. The pricing seems suitable for a bottom-up disruption strategy, but I'm not sure whether it would produce enough cashflow to sustain that approach. Maybe tiered pricing based on the election should be introduced. Eg: Tier 1: National (President, Congress) -- $5,000/mth Tier 2: State (Governor, State Congress) -- $2,000/mth Tier 3: Local (City Council, Mayor) -- $500/mth Tier 4: Grassroots (School boards, fire chiefs, sheriffs) -- $100/mth
mikealeo 16y ago
This is one instance where in my experience the smaller market makes for a more focused target. There is plenty of work to be done in the political/civic/grassroots arena.