"Richard Revell had hoped to launch his cola and lemonade milk soda at the National Fieldays in Hamilton in New Zealand, which attracts about 140,000 farmers."

"Richard Revell had hoped to launch his cola and lemonade milk soda at the National Fieldays in Hamilton in New Zealand, which attracts about 140,000 farmers." "But instead of being on show, he has been banned from selling his drink because it constitutes competition for Coca-Cola." [Fizzy milk maker takes on Coca-Cola](http://www.abc.net.au/news/stories/2010/06/13/2925765.htm http://www.abc.net.au/news/stories/2010/06/13/2925765.htm) They 'own' small players more than you realise.