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Does anyone else think people would be more likely to sign up and try it if a credit card wasn't required for the 14 day trial? I was going to sign up to to see
by emiranda 16y ago
Does anyone else think people would be more likely to sign up and try it if a credit card wasn't required for the 14 day trial? I was going to sign up to to see what it was like, but then decided not to when I found out that a credit card is required.
- ssebro 16y agoThat's the point- he only wants people that are seriously interested in using his service to sign up. Since giving him your credit card chased you away, you probably wouldn't have ever paid for the service. Be honest, are you his target demographic?
- bdclimber14 16y agoThis is very true, but I've also experienced this with credit card sign ups. People who really don't want to pay will sign up, and forget to cancel. Then they'll file charge backs and complain when they get charged. Requiring a credit card may eliminate not-serious buyers, but it makes the ones that actually get through even more of a pain to deal with.
- ssebro 16y agoYou're right, but I'd be more concerned about ppl forgetting to cancel with a 30 day trial. A 14 day trial is short enough that it'll stay on users' minds.
- bdclimber14 16y agoI don't have a link, but 37signals did some research on this. They also practice and preach requiring a credit card at sign up. I think it really depends on the market.