Since when is benefitting oneself by adding value to something a bad thing or a "Machiavellian scheme"? This is what you need to do all day: figure out how to

Since when is benefitting oneself by adding value to something a bad thing or a "Machiavellian scheme"? This is what you need to do all day: figure out how to establish yourself inside your customer’s head, no matter where he or she is - get the singer they listen to, get in the publication they read, get on the radio show they listen to etc. As a CEO you should chart out your customer(s) and go after them - establishing yourself as the best choice (every demographic has a different definition of "best" so be careful here) through all and any mediums. Also, think about it like this if you feel "evil" doing this, as a CEO you are the mind of the organization, you must think for the organization because like a baby it cannot fend for itself. I am commending Jason for being creative - most companies throw away money year after on ads in magazines like Inc that barely get glanced at - Jason, on behalf of his organization, has sold you his product - correct me if he hasn’t.