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I agree that the striped IBM logo can be read in that way, but it’s worth noting that it too was designed by Paul Rand—so evidently those readings weren’t entir

I agree that the striped IBM logo can be read in that way, but it’s worth noting that it too was designed by Paul Rand—so evidently those readings weren’t entirely intentional. The IBM website reports that Rands’s aim was “to suggest ‘speed and dynamism.’” https://www.ibm.com/ibm/history/exhibits/logo/logo_8.html https://www.ibm.com/ibm/history/exhibits/logo/logo_8.html

yencabulator 6y ago
“I got the idea for the [stripes] by projecting the notion of a document that you signed that uses a series of thin parallel lines to protect the signature against counterfeiting. And I thought, ‘Well, if that’s the symbol of that kind of authority, then why don’t I make the letters into stripes or into a series of lines.’” Paul Rand, Creator of the IBM logo, 1988 https://www.ibm.com/ibm/history/ibm100/us/en/icons/makingibm/impacts/ https://www.ibm.com/ibm/history/ibm100/us/en/icons/makingibm...