Apple Pay does not take 30% cuts, it's just a payment method. And it's by far the best purchasing experience on the web, IMO. When a vendor implements Apple Pay

Apple Pay does not take 30% cuts, it's just a payment method. And it's by far the best purchasing experience on the web, IMO. When a vendor implements Apple Pay, I end up at least twice as likely to buy from them because so much friction is removed. (Luckily Shopify makes it easy for people so most small, boutique storefronts will support it.)