Stealth mode is stupid for many reasons. Stealth mode is usually preceded by "overhyped". Companies that go stealth seem to think that making one big, dramatic

Stealth mode is stupid for many reasons. Stealth mode is usually preceded by "overhyped". Companies that go stealth seem to think that making one big, dramatic entrance into the startup world will be their key to success. In reality, software is buggy, servers go awry and crash, and support teams get overwhelmed. Unless deployment goes flawlessly, there's more room for creating a very bad, long-lasting negative impression if things don't go as planned. Stealth mode is dependent upon people knowing named company is in or was in "stealth" mode. Stealth mode is a form of hype in and of itself. But the wrong kind of hype -- generates more hype for or about names, rather than the product.