4 ms·
Canva – How SEO, Outreach and Content Led to a $6B Valuation
- hbcondo714 6y ago> more than 75 people are listed as working at Canva (part time or full time) with SEO in their title or job description That seems like a lot of people just for SEO but it appears to be working for them, especially for backlinks.
- mtnGoat 6y agoI know of a company with a team of 10 just managing Google shopping ads. Their entire SEO/SEM team is probably 60+. And they are only doing a million a day in sales. At Canva's size I think 75 is small.
- cparsons3000 6y agoTheir success is not directly from SEO but SEO amplified their word-of-mouth. They have also acquired brands that has helped but never ever forget - a killer solution to a killing pain point is what sets you up for success!
- sukilot 6y agoInteresting. Now that this info is published, Search Engines can use it to downrank all this organized SEO manipulation.
- bfrit 6y agoNo they won't. Canva produced canonical, valuable content and made it easier to be found. That's exactly what search engines want you to do.