This. To win over non tech people, there should be at least one "killer feature" out of the box. In case of Google Chrome it was speed. In case of Google sea

This. To win over non tech people, there should be at least one "killer feature" out of the box. In case of Google Chrome it was speed. In case of Google search, it was quality of results. In case of whatsapp, it was availability on all kinds of devices. Etc.. Or enforced by organization etc.. that's different thing.