A better tactic, one that I've employed with fantastic results, is to interview your company's current customers. Get a very strong understanding of their pain

A better tactic, one that I've employed with fantastic results, is to interview your company's current customers. Get a very strong understanding of their pain points and discovery process. Then create content that addresses these pain points very specifically. SEOs tend to get blinded by search metrics and keyword data. There are countless long tail queries that might show negligible results in your keyword tool, but are very pertinent to your target market. You won't get much traffic from such "pain point SEO", but whatever queries do come your way will be highly targeted. In general, unless you rely on ad revenue, you should never use traffic as a success metric for SEO. It tends to blind your decision making. I've ranked for a single keyword that got me 80k visitors a month, but I've made more money from keywords that got me 10 visitors a month.