> A possibly more precise way of expressing this thought is: "Competition from big players doesn't necessarily equate to a death sentence to small players". Ab

> A possibly more precise way of expressing this thought is: "Competition from big players doesn't necessarily equate to a death sentence to small players". Absolutely. The key point here is that you avoid being squashed by the competition by being better than the competition. Just because the competition is a big company doesn't mean that you can't be better than them.