I don't think it will. The only way advertisers stop spending on Facebook or Google is if something bigger and better comes along that'll provide a better retur

I don't think it will. The only way advertisers stop spending on Facebook or Google is if something bigger and better comes along that'll provide a better return. Unfortunately only another platform will stop the money flowing in to this advertising duopoly. The only thing I think it might do is change the distribution of ad dollars between FB and Google.