You need a gimmick, something that will remind your potential audience about you at the RIGHT time. Real life example: A firm selling paper to printers adverti

You need a gimmick, something that will remind your potential audience about you at the RIGHT time. Real life example: A firm selling paper to printers advertised by handing out self-adhesive (flourescent paper) football fixtures to printer's purchasing officers. Most times it would be stuck on the wall next to the guy. That was exactly what we wanted to happen! Perhaps you could provide a free VERY useful desktop app?