> in this case FB is fighting for the consumer to get all the money, which is a fight worth having regardless of what the cynic might say Sure, but that's not

> in this case FB is fighting for the consumer to get all the money, which is a fight worth having regardless of what the cynic might say Sure, but that's not quite their goal. No doubt that the "Paid Online Events" feature will be exposing people to ads and generating revenue for FB. While FB is claiming to be doing this for "small businesses", what it really wants is to get people to use their product. If people offering events had to give 30% of their revenue to Apple, they wouldn't bother using Facebook's event product. Instead, they would use a competing product that takes only a minor cut and no ads, even if it doesn't offer a mobile pay experience. What FB is trying to do here isn't to help small business, it's to get ahead of the small companies that currently compete with their upcoming events platform by strongarming Apple into eliminating those small companies' edge. All while putting on a pro-small-business facade.