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Amazon had the market power to force a $9.99 price point in spite of publishers' preferences. Apple lacked that power and followed publishers' preferences. Th
by kbutler 16y ago
Amazon had the market power to force a $9.99 price point in spite of publishers' preferences. Apple lacked that power and followed publishers' preferences. This entrance of Apple as a competitor reduced Amazon's market power, allowing the publishers to dictate pricing.
- tptacek 16y agoAm I missing something or is it indeed possible to put an ebook on an Apple device or an Amazon device at a price point lower than $9.99?