Exactly the opposite. This is how human language works. Our brains are specifically designed to work out these ambiguities. That's why NLP is hard. It's what t

Exactly the opposite. This is how human language works. Our brains are specifically designed to work out these ambiguities. That's why NLP is hard. It's what the "L" means. This is why you did not have any trouble understanding the author. Humans are also good at creative problem solving. In your case, the problem is that the article is well reasoned and hard to argue against. Semantics are always easy to argue though. So, you argue that we must use the term "sustainability" in in the way it was used back when no one used it. I wonder why this even works. The author's usage is obviously and demonstrably correct. It is a far more common usage than yours. Homonyms exist. Somehow this nonsense makes top comment on half the threads on HN, and everywhere else... derailing actual conversations about actual stuff. I reckon it's the same brain bug that makes reality TV popular. The conversation about nothing adjacent to the conversation about something.