Presumably it should have a ‘be’ in there before ‘vanity’ and thus mean something like, “in the bike shop business, turnover (number of bikes sold) isn’t as imp

Presumably it should have a ‘be’ in there before ‘vanity’ and thus mean something like, “in the bike shop business, turnover (number of bikes sold) isn’t as important as profit.” I imagine that profit margins are not exceptionally high when selling bikes.