Do you want to call people out or change their behavior? Public shaming may be successful at the former but often fails at the latter. If anything it often cau

Do you want to call people out or change their behavior? Public shaming may be successful at the former but often fails at the latter. If anything it often causes people to reinforce a position they might have otherwise conceded. The other negative effects of shaming are well discussed in the Jon Ronson book So You’ve Been Publicly Shamed. If you work on AMP, for example, it’s easy to dismiss Drew’s rant as that of a fanatic. Many people don’t think their work is unethical or immoral. It’s much harder to dismiss a reasoned argument that acknowledges the benefits of AMP and gives examples of the deleterious effects of AMP.