google is not attacking the url bar, it's attacking dns, just like aol and verisign (and others) before it. google wants to replace the decentralized dns system

google is not attacking the url bar, it's attacking dns, just like aol and verisign (and others) before it. google wants to replace the decentralized dns system with a centralized google lookup service, powered by their principle competitive advantage, search. google wants to control the internet itself. they're banking on the idea that the average user wants to type (or speak) "macdonalds" and end up engaging with mcdonald's in some form. google wants to be the gatekeepers of the whole internet, not just the browser. the browser is small peanuts in comparison. the simple narrative of this title/story is the kind of distraction we need to see right through with large organizations everywhere, whether it be a corporation, a government, or anything else. we the people must keep these entities in check so that they serve the greater good for all of us, not just the narrow and corrupt.