The article and the discussion so far are all about bike shops specifically, however I would say this lesson generalizes well. No matter what your business is,

The article and the discussion so far are all about bike shops specifically, however I would say this lesson generalizes well. No matter what your business is, one of your first and most important decisions is who will your customer be. Getting that wrong usually leads to a failed business, and even when “successful” can result in a business that is miserable to operate. Fortunately, if you got it wrong to start, you _can_ change who your customer is.