Could be low market volume, or drive for low weight. I share your observation, but last I knew, many things on bikes are made by hand. Carbon fiber frames are l

Could be low market volume, or drive for low weight. I share your observation, but last I knew, many things on bikes are made by hand. Carbon fiber frames are laid by hand, nice wheels are built by hand, bicycles are assembled & adjusted by hand... and a nice bike might weight 20lbs while a nice moto might weight 400lbs. If there was anything on a bike that seems strangely expensive, my mind goes to shocks. Fox sells a small number of models across the entire mountain bike industry, and participates in multiple other large industries as well, so you'd think they would have plenty of volume for economies of scale & amortization of R&D.