I never thought about bike shops as market selection business cases, but this is a really good write-up. I've had shop owners tell me flat out they were in a di

I never thought about bike shops as market selection business cases, but this is a really good write-up. I've had shop owners tell me flat out they were in a different market that was out of my budget, which I kind of appreciated because I had $1,500 to spend, not $4k, so let's not waste anybody's time. But I bet it worked really well for that owner. I feel super lucky atm because we have multiple shops within a 5-10 mile drive who have awesome service knowledge, and are pretty price competitive with shopping online to the point where I don't even look anymore except in the cases where they don't carry a specific brand I want, and can't order it. Also, check out your local bike non-profit group/chapter. Some work with local shops to provide discounts on demos and parts + accessories.