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I characterize the view that this is "largely Apple's fault" to be somewhat myopic. Apple responded to a condition in the market, namely, publishers were plent
by originalgeek 16y ago
I characterize the view that this is "largely Apple's fault" to be somewhat myopic. Apple responded to a condition in the market, namely, publishers were plenty upset that Amazon used their position as the only viable ebook venue at the time to handcuff publishers to a $9.99 price point.
- kbutler 16y agoAmazon had the market power to force a $9.99 price point in spite of publishers' preferences. Apple lacked that power and followed publishers' preferences. This entrance of Apple as a competitor reduced Amazon's market power, allowing the publishers to dictate pricing.
- tptacek 16y agoAm I missing something or is it indeed possible to put an ebook on an Apple device or an Amazon device at a price point lower than $9.99?