Instead of browsing via URL, companies could buy "AOL keywords". A user could just put in a keyword, like "dog food", and AOL would send them to a particular do

Instead of browsing via URL, companies could buy "AOL keywords". A user could just put in a keyword, like "dog food", and AOL would send them to a particular dog food page. In the days before good search engines, this was very convenient even though it was obviously pay-to-play. https://www.youtube.com/watch?v=1npzZu83AfU https://www.youtube.com/watch?v=1npzZu83AfU