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AMP has done nothing for speeding up the web in general; in fact I know web properties that implemented AMP instead of focusing on core speed issues with their

AMP has done nothing for speeding up the web in general; in fact I know web properties that implemented AMP instead of focusing on core speed issues with their main site. It's also notable that AMP projects almost always originate in an SEO strategy, not engineering. Google was on the right track by including side speed as a signal in ranking. From Google's perspective, that became problematic because it started disproportionately punishing sites that run lots of ads... AKA some of Google's most important customers. AMP is a site speed initiative that is more compatible with Google's corporate strategy.

avasthe 6y ago
Yes. But AMP wouldn't have had much value if sites were fast enough, Google used that as an excuse or maybe a genuine strategy turned into a lock-in plan. The hipster macbook pro webshit who doesn't know what O(n) means, and the jobsworth drone manager who couldn't see beyond quarterly profits don't have any rights to cry about AMP now. People like AMP pages as evident from many discussions, because they feel faster than the rest of the web.