Cinema tickets are fixed due to price fixing by the big movie studios. Studios don't want some movies to be priced lower than other movies as that would send th

Cinema tickets are fixed due to price fixing by the big movie studios. Studios don't want some movies to be priced lower than other movies as that would send the signal that the cheaper movies are worse than the more expensive movies. A few years ago Stelios of EasyJet fame tried to start a cinema chain which offered dynamic pricing, Warner Bros, Disney, and 20th Century Fox all refused to licence any of their movies to him which more or less killed his business.