But what if an Apple customer wants to deal with a developer directly? Apple wont allow me to do that even though I own the device. That's my bugbear with Appl

But what if an Apple customer wants to deal with a developer directly? Apple wont allow me to do that even though I own the device. That's my bugbear with Apple, If I own a iPhone I should be able to install software from any source - even if it is risky.