Just to double down on one of their points about showing security around sensitive fields - one of the bread and butter things we do on optimization projects is

Just to double down on one of their points about showing security around sensitive fields - one of the bread and butter things we do on optimization projects is test trust logos and trust logo placement. Getting the best vs. worst positioning can drive as much as 15 - 20% on cart abandon - more details in article: http://conversionvoodoo.com/blog/2010/07/proper-placement-of-trust-logos-can-make-a-huge-difference-in-conversion-rate/ http://conversionvoodoo.com/blog/2010/07/proper-placement-of...