> The app store adds to the value of iOS, and thus the value of iphones, because of all the work put in by third parties. But conversely, iOS adds value to eve

> The app store adds to the value of iOS, and thus the value of iphones, because of all the work put in by third parties. But conversely, iOS adds value to every app on the app store -- a lot more value. iOS adds much more value to the Fortnite app than the Fortnite app adds to iOS. Nobody held a gun to Epic Games' head and forced them to put their app on Apple's app store (or Netflix or Spotify or Kindle). Epic did it because even with the 30% tax, they were going to be making loads more money with their app there than without it. And they are making loads of money with Fortnite. They're just annoyed that Apple is getting so much of it. (And Google too -- they were kicked off Google Play for the same reason.) Cry me a river. Apple and Google have both created loads of value in developing and maintaining the iOS and Android ecosystems, which Epic wants to take advantage of without paying for. I don't feel bad for them at all.