Rotating roles is great for a small company when the amount of managerial activity is very small. But creative work and manager work don't mix well. Being a m

Rotating roles is great for a small company when the amount of managerial activity is very small. But creative work and manager work don't mix well. Being a manager requires responding to things that are happening at that moment (interruptive), which essentially destroys 'the zone' required for getting things done as a creative (developer, designer, etc). The other problem is that most people aren't cut out to be good managers, and learning to be a good manager is a skill - the more you practice the better you get. You start to see patterns and figure out how to deal with them. But rotating roles could help when you are first starting out to figure out who has the manager chops, and who sees it as a burden. Ideally the less time your company spends managing, the more time you can spend making cool stuff, so if the workload is small - go for it.