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"And because we don't have a marketing department, we don't have a chief marketing officer." 37 signals is amazing at marketing. Their blogs. Their books. Vide
by rishi 16y ago
"And because we don't have a marketing department, we don't have a chief marketing officer."
37 signals is amazing at marketing. Their blogs. Their books. Video Lectures. Mission statements. Guest posts.
- jasonfried 16y agoTo clarify, we think everything we do is marketing. From how the error messages are written, to customer service, to copywriting in our emails, to the cancellation process, to clarity of message, to how every single thing in each product works, it's all marketing. Marketing is everyone's responsibility. It's the sum total of everything we do.
- MrMan 16y ago37Signals is ubiquitous in a certain way on the internet - we are smiling! We are about our products! No look over here we are about education! Come to our conference and learn how to run a small business! It is like Martin Fowler and Joel Spoelsky had a child and it was nurtured by Saatchi and Saatchi.
- splatcollision 16y agoThis sums it up in my mind - this is just smart business. Having such a core need of a business being wrapped up in a "Marketing Department" contributes to a lot of corporate BS in many corporations.