The times I've seen numbers on this from the business side, from biz-intel sorts of places (think, Gartner), the figures are crazy-unbalanced in favor of Apple.

The times I've seen numbers on this from the business side, from biz-intel sorts of places (think, Gartner), the figures are crazy-unbalanced in favor of Apple. Way more spending per device (not tens of % more, but an integer multiple more), larger fraction of time spent in apps (as opposed to the browser, or basic phone use like texting or calls), and on top of that way more time using the device period. My guess: some of that's demographics, some of it's how pleasant/usable the OS and device are, some of it's how consistent and safe-feeling the spending-money experience is.