If you're going to take on the world's most valuable company, it's irresponsible not to game out every likely outcome and be prepared to respond. Yes, Epic ant

If you're going to take on the world's most valuable company, it's irresponsible not to game out every likely outcome and be prepared to respond. Yes, Epic anticipated that a ban was one possible outcome -- but that doesn't mean they thought it was the only one. If Apple had reacted differently, this video would never have seen the light of day, and Epic would've wasted thousands of dollars producing it -- but that's a small price to pay when billions are at stake.