I understand your premise. I'd expect on online-only retailer to have better intelligence on revenue optimization than a B&M giant like Wal-Mart. However, this

I understand your premise. I'd expect on online-only retailer to have better intelligence on revenue optimization than a B&M giant like Wal-Mart. However, this seems like it's becoming less and less of a norm. I know of several large B&M companies who also do business online, and they have their own online units, which certainly includes UX people. I couldn't imagine Wal-Mart neglecting WalMart.com. The UX issues of walmart.com brought forth in this article weren't that big of a deal. If they weren't paying closer attention, I'd expect them to have much more substantial problems.