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Read their financials, the gross margins for services are listed in every one of their reports. And the $99 and ad revenues are service revenues. So their audi
by valuearb 6y ago
Read their financials, the gross margins for services are listed in every one of their reports.
And the $99 and ad revenues are service revenues. So their audited financials say, taking all of those revenues, that services expenses are roughly 32% of their revenues. Obviously this doesn’t include administration costs, interest costs or taxes.
32% of 30% is 9.6%, so it’s possible that’s their break even level, or even a little lower if App Store margins are higher than other services. But it’s unlikely because it’s likely the billions in the Google Safari placement check is close to 100% margin, meaning the rest of services has to have margins well under 68%.