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I think we need to aim for the one-click-to-buy dream Not while Amazon holds the patent! Though I guess 2 or 3 clicks is still an improvement.
by kingofspain 16y ago
I think we need to aim for the one-click-to-buy dream
Not while Amazon holds the patent! Though I guess 2 or 3 clicks is still an improvement.
- mmcconnell1618 16y agoIn working with thousands of small businesses I've found many more exceptions than rules. I think the key to checkout is for businesses to optimize for the most common customer of their store. This may go against common wisdom for general stores but if you optimize for your customers you'll reduce the checkout workload. Less work during checkout has a direct correlation to higher completion/conversion.